From Suits to Serums: The New Era of Men’s Skincare and Self-Care
For decades, the image of masculinity was tied to ruggedness, restraint, and a kind of stoic detachment from anything that seemed too “feminine.” A clean shave, a splash of aftershave, and perhaps a bit of cologne—that was the extent of what passed for skincare in most men’s routines. Today, however, we’re witnessing a cultural shift…